Most businesses today, whether or not they sell products or services online, come with a social media platform presence. Consumers are so conscious of a business’ credibility, that they are hardwired to search Google to confirm its credibility and selling prowess. It’s relevant to say that while exhausting traditional marketing efforts, it pays to delve into the social media arm as it builds the brand. The benefits generally outweigh the costs.
- You get to build rapport with customers at lower costs.
- The business can be flexible in terms of having additional payment options, and a wider customer reach.
- Continuous improvement and maintenance
- Website downtimes
Here are the factors you need to consider to build a business website.
What should go into the website? Should you be geared towards selling, or being informational or promotional? Are you working on making a strong impact on your potential customers, or are you fostering customer loyalty?
If selling is your main concern, consider investing in software that will address all your selling needs that range from accommodating payment options to developing a customer database, or even analyzing customer preferences and purchasing patterns.
If you decide to go with being informational, make sure that there’s a convenient way for customers to reach you (e.g. an interactive chat feature, working line, feedback form, or a customer service program) and that you can address their concerns, queries or suggestions within a designated and acceptable time period. If it’s doing promotions, invest in studying what makes your target market purchase, and translate that into meaningful marketing content. A well-directed content reaps major business growth.
You need a reliable partner to translate your goals for the website into tangible outputs within reasonable cost boundaries. You need to be concrete with the intended features, preferences and functions of the website.
Take note of the templates and plugins available. Ask the question: “Are they dependable?” Check on their current customer list, delivery rate, their growth, support potential, and maintenance provisions.
Functionality is key. The interface should come across as simple and user-friendly, while embodying the business’ mission, vision and values. It should be easily associated (even subconsciously) with the business’ brand and corporate image through its interface, the presence of the logo, or the trademark font style, font size, colors or design. It should be easy to navigate through the menu, and media content should be succinct and appropriate. Make sure that the website is parallel with the business’ goals and objectives: add, change or adapt elements at periodic and critical intervals.